DOCU-CLIM: A GLOBAL DOCUMENTARY CLIMATE DATASET FOR CLIMATE RECONSTRUCTIONS


Recontextualizing social practices and globalization: Multimodal metaphor and fictional storytelling in printed and internet ads

This article presents a study of ongoing global and local changing practices by exploring the interaction between multimodal metaphor and narrative in advertising discourse.Thus, we make KNIT TOPSSHRT SLVCREW use of Conceptual Metaphor Theory (CMT) and Conceptual Integration Theory to compare how social changes and continuities are represented and

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